Since the launch of Gravity in 2017, it has become a tradition for our business to introduce a new line of product during the summer season. In 2018, it was simply two new colors (navy, ivory), and last year, it was a collection of four bold prints and patterns.
This year’s new Summer Collection is by far our favorite, and maybe surprising to some in our community, it’s our most fashion-forward line yet. We’ve heard from you and how you wanted more elevated styles. Well, that’s exactly what this line does.
But we could not have done it on our own. To create this year’s line, we’ve chosen to partner with Ron Chereskin, the award-winning head designer and creative director of Modernist, an emerging brand based out of NYC. His years of experience in the fashion design and textile industry is really going to bring a fresh perspective to our brand.
About Ron Chereskin:
Ron began his career as a freelance illustrator, quickly rising in prominence by producing award winning magazine covers, as well as commissioned paintings and illustrations. In fact, one of his illustrative works is on permanent display in the library of the House of Representatives in Washington, D.C. and MOMA.
Seeing the world through an artist’s eye, Ron strongly believed that art could be infused into the most ordinary of life’s functions and objects. Armed with this enlightened perspective, Ron joined forces with a number of manufacturers to apply his concept to a variety of products, including paper and home furnishings. It did not take long for retailers and consumers to take notice. As his reputation grew, he eagerly accepted an invitation to create new designs for ties. Then, of course, came the infamous “disco” shirts. Since then, he’s never looked back.
Ron dedicated himself to dressing men, drawing limitless amounts of inspiration from his desire to inject energy, style and comfort to the then staid, monotonous and overly constructed men’s apparel market. Nowhere did he better marry the concepts of comfort and style then in his revolutionary contain sweater. Retailers first balked at the idea of offering men’s cotton sweaters in dusty pastel tones, but the consumers soon vindicated Ron making his sweaters nationwide best-sellers. For combining innovative applications of cotton fiber with beautiful textures, patterns and breadth of color - an approach that would become Ron’s trademark - he received both the Coty and Cutty Sark awards for understanding sportswear design.
At the Modernist Studios, we’ve selected award-winning artist and designer Ron Chereskin, for his brilliant legacy in fashion, art and design to create a beautiful and timeless collection for the bed, bath and home accessories market. Ron’s modern graphic approach to designing multiple products for the home, gives the Modernist Studio and our clients a unique and creative attitude towards patterns, colors and textures that beautify any home.
About the Collection:
The Modernist x Gravity Summer 2020 Collection is designed for anyone looking to take their current home aesthetic into a more updated, elevated and stylish direction, while still getting the benefits of the Gravity products you love.
Ron designed the line in two groups: Fashion Solids and Moving Lines. Both series are available in 3 colors.
We’ve also designed the line to be our most robust to date, meaning it’s available in both full blankets and individual duvet covers in both Single (15lb) and Queen/King (35lb) sizes. So if you’re looking to get your first Gravity Blanket (or even replace an old one), or simply swap out the duvet cover with this line’s 300 thread count, 100% breathable cotton, the options are plentiful.
Check out the full line here.
So whether it’s making your apartments city chic, turning your summer home into a modern beach hideaway or transforming your suburban home into elevated country living, this Modernist line is for you. More importantly, we hope this is a start of a long line of Gravity x Modernist collabs over the years to come.